111k views
3 votes
Which of the pricing orientations discussed in the text does planet fitness most closely pursue?

User MWillis
by
8.4k points

1 Answer

1 vote
Planet Fitness most closely pursues a competitor-oriented pricing orientation. A competitor-oriented pricing model keeps the competition in mind when setting pricing scales. This is most common when companies sell a very similar product or service. Here, Planet Fitness has undercut all competitors by offering a $10/month membership, which is about half of what other gyms with similar services offer.
User Azendh
by
8.6k points
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.