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Using self-determination theory to motivate employees at cloud9, a data storage company, the vice chair makes 10–20 phone calls a day to thank special employees "caught doing something right." the vice chair is fulfilling her employees' ______ needs.

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These are competence needs. These needs are based on the idea that a person needs to feel a sense of mastery when they are undertaking tasks at a job. When the manager gives the worker a sense of accomplishment by noticing when they are doing the job well, this is a way of fulfilling those needs.
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