The correct answer is “He toured the country and spoke directly to the people.”
In the presidential campaign of 1896, William Jennings Bryan represented the Populist Party's goal of building a broad-based movement because he toured the country and spoke directly to the people.
Jennings Bryan supported the idea of an expansionary monetary policy through silver coins in order to help people to have their basic necessities covered and live well. In 1896 was elected to run for the presidency by the Democratic Party. To be congruent with the goal of building a broad-based movement, Jennings Bryan toured the country and spoke directly to the people in his campaign. He has the idea of being close to the American people to listen to their concerns.