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During the 1980s, how did fast-food companies such as mcdonald's attempt to create an early sense of "brand loyalty" in their customer base?

During the 1980s, how did fast-food companies such as mcdonald's attempt to create an early sense of "brand loyalty" in their customer base?
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During the 1980s, how did fast-food companies such as mcdonald's attempt to create an early sense of "brand loyalty" in their customer base?

User Massab
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By marketing their products to children
User Anshik
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