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Which sales promotion tool is the best match for the growth in consumer (or user)-generated content?

User Kashyap
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Answer – Contests

The sales promotion tool which is the best match for the growth in consumer (or user)-generated content is CONTEST. This is basically because contests, if well designed gives a straightway answer to the basic question: “What’s in it for me?” through awards of money, goods, free service and even recognition.

User James Lalor
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