Question

You just watched a commercial in which a popular singer picks up a soda before going on stage. When the singer drinks the soda, he appears to feel more confident. He then looks at the screen and says, "This is the soda I need to make me feel like a star!" What technique has the advertising company used to persuade you to buy the soda?

Answer 1

Thanks to my previous english teacher, I can respond to this!

This is an example of a testimonial- a celebrity endorses a product, so that people think that they drink the soda, they can be like them too. This may also be linked to snob appeal. implying that the rich and popular drink the soda, too.