59.4k views
1 vote
Firestone tire and rubber company purchases rubber plantations in africa so that it will have a source of supply for its tire manufacturing plants in akron, ohio. this is an example of a ______________ strategy.

User GrandFleet
by
7.9k points

2 Answers

2 votes
Hey there,
The answer for that blank is Backward vertical integration

Hope this helps :))

~Top♄
User Daerst
by
8.3k points
0 votes
vertically integrated
full control over raw supply, refined supply, and other pieces of the chain supplying a finished consumer good.
User Nivox
by
8.1k points