Question

Upon discovering stronger-than-expected sales of its product, a manufacturer of baby food finds that senior citizens who wear dentures are buying the meals meant for toddlers. consequently, the firm targets a new line of packaged meals to senior citizens. this case suggests managers should always ________.

Answer 1

They should investigate the positive differences between performance and standards. In this case, a different target market is causing the foodstuff to perform better than expected: by understanding this and finding new ways to market to this clientele, the business or product can be made profitable when it may not have been so in any other climate.