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"best price in town," and "bargain of the year'' are examples of ________, which is the legal exaggeration of praise, stopping just short of deception.

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It is an example of "puffing". Any person trying to sell a product or positively effect the opinion of something is expected to show some kind of bias towards the pros over the cons. As long as it does not include outright lies or no basis of fact.
User Commonpike
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