Question

Appliance maker whirlpool assigns individual teams of salespeople to big retail customers such as sears, lowe's, best buy, and home depot. each whirlpool sales team aligns with the large customer's buying team. whirlpool has most likely adopted a __________ sales-force structure.

Answer 1

whirlpool has most likely adopted a Customer (or market) Sales Force Structure.
Customer (or market) Sales Force Structure refers to a sales technique in which companies assigned a number of employees to handles all the sales specifically on a certain region and introducing company's full line of product/services to the customers in the process.