Question

Venn networks recently unveiled its new smartphone at a press conference. there was a news release about the new smartphone and all the members of the company's top management interacted with the media during this conference. venn networks is using the promotional strategy of _____ in this scenario. test marketing publicity personal selling advertising distribution

Answer 1

Venn networks, through its unveiling of its new smartphone at a news conference, was using the promotional strategy of publicity. It leveraged having it's top management interact with the media publicly as a way to promote its new product.