Question

Lindsay wagner, the bionic woman of classic television fame, appears in advertisements for the sleep comfort adjustable bed. in the advertisement, she explains how the ability to change the level of firmness in the mattress has changed her life. this is an example of a(n) __________ appeal in advertising?

Answer 1

This is an example of a(n) Testimonial appeal in advertising. It is from longtime users, praise the product or service and explain how it changed their lives for the better. In a testimonial, an end user of a product or service, as opposed to the manufacturer or creator, attests to its effectiveness and explains how others can benefit.