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A​ _____ is often one or more of the​ manufacturer's own regular customers that purposefully overbuys product when it is offered at special promotional​ prices, holds it in inventory until the promotion is​ over, and then sells the product within the channel.

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A DIVERTING RETAILER is often one of the manufacturer's .........................
A diverting is said to occur when a retailer buys a particular product in excess during the product promotion and hoard the products until the promotion is over. After the promotional season, the retailer sells to other retailers at a price that brings in profits.
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