Question

Silven industries, which manufactures and sells a highly successful line of summer lotions and insect repellents, has decided to diversify in order to stabilize sales throughout the year. a natural area for the company to consider is the production of winter lotions and creams to prevent dry and chapped skin

Answer 1

Yes, it would be a natural progression for Silven Industries to diversify by entering into the production of seasonal products.They already have the expertise in the summer production line, so it just follows suit to now go in the direction of winter products.