Question

Jerome is not very fond of posting original content or reviews and ratings on websites but spends some time posting updates on social networking sites like twitter and facebook. he puts up statuses at least once in a week. jerome is most likely to fall under the category of _____, according to the social technographics of forrester research. inactives creators joiners critics conversationalists

Answer 1

Jerome would be considered a "joiner." These are the consumers who visit profiles on a social networking site at least one time per month and maintain a profile of their own. Since he does not post original content of his own creation or review others' works, he wouldn't be considered a creator or critic, and is not an inactive because he at least uses some sort of social media platform.