Question

Which characteristic is important for an effective mission statement? A. It should express the company’s aspirations. B. It should express the company’s goals. C. It should be short. D. It should indicate the company’s policies.

Answer 1

If you are talking about a mission, wouldn't you want to know about the goal. The answer is most definitely B. It should express the company’s goals. 

Answer 2

B. It should express the company’s goals.

The mission statement for the company should express what they want to do, why they are doing it, etc etc

hope this helps