Question

When one b2b sales rep for pgi was monitoring twitter​ tweets, he noticed that someone from a company tweeted about dissatisfaction with​ "web conferencing." the sales rep contacted the​ company's ceo and was able to quickly convince him of the merits of​ pgi's products, an example of​ ________?

Answer 1

The scenario is a case of social selling where a PGI sales rep uses Tw--itter to identify a potential lead based on a company's expressed dissatisfaction with web conferencing and reaches out to the CEO to propose their product.

Step-by-step explanation:

The scenario described is an example of social selling. Social selling is a technique where sales representatives use social media platforms to monitor potential clients for leads and opportunities. By paying attention to customer complaints, mentions, or discussions about industry-related topics, sales reps can initiate conversations and tailor their sales approach to the individual needs and pain points of potential clients. In the case of the PGI sales rep, noticing a company's tweet about dissatisfaction with web conferencing allowed the representative to reach out directly to the CEO and highlight the benefits of their company's products tailored to address their specific issues.

Answer 2

Marketing persuasion.This is when the business/customer of concern has been re-educated or convinced to believe against the allegation being made.