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A manager at jcpenney discovers that dillard's has reduced the price of its children's levi's from $31.99 to $24.99, according to an advertisement in the sunday newspaper. she immediately phones her store and instructs the salesperson on duty to put a sign up next to their children's levi's that reads, "sale: $24.99." this is an example of what pricing strategy?

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Price is the value that is put into a product or service As a result of lots of calculations, research, understanding, and risk-taking. A pricing strategy, on the other hand, is the smart way a company makes in order to target and attract customers. There are four pricing strategies:

1. Premium pricing

2. Penetration pricing

3. Economy pricing and

4. Skimming pricing

Premium pricing and skimming strategy both use a high price while penetration pricing and economy pricing use a low price.

When Dillard company reduced the price of children’s Levis from $31.99 to $24.99, the used the penetration pricing. And when the manager of Jenney instructed his staff to do the same, he used the penetration pricing strategy also to attract customers.

User Manuel Glez
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