Question

If susan sharpe, vice president of marketing, is at the stage in her market research where she is gathering information about the problem from published data and from people who have experience with the problem, she is at which stage?

Answer 1

Susan Sharpe is at the gathering information stage of market research, where she collects information from published data and people with experience. This stage helps her identify the root cause of the problem and develop an effective marketing strategy.

Step-by-step explanation:

Susan Sharpe, the vice president of marketing, is at the stage of gathering information about the problem from published data and people with experience with the problem. This stage is called the gathering information stage of market research.

During this stage, Susan collects information by consulting experts and interviewing people who have direct experience with the problem. She may also gather information from various sources such as books, research, and data to gain a better understanding of the problem.

By conducting interviews and gathering information from relevant sources, Susan is able to identify the root cause of the problem and gain valuable insights to develop an effective marketing strategy.

Answer 2

She is at the fourth stage of the market research process. It is also called the Field Work (Data Collection) stage. At this point, she has already developed all of her methodologies and formats of the research, and now she is ready to start conducting personal interviews with people, focus groups, etc. She will indiscriminately collect all the data and prepare for the analysis stage.