Question

Marketing research conducted by a consumer products producer reveals that some consumers buy toothpaste to whiten their​ teeth, while others buy it because it freshens their​ breath, makes their teeth less sensitive to heat​ and/or cold, or even because it has a certain flavor. if the company decided to segment the market based upon this​ data, it would be using​ _______ segmentation.

Answer 1

The answer is market segmentation.

Market segmentation is the process of breaking a broad consumer market into smaller groups or segments that share similar traits like common interest, shared needs or similar buying habits.