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The complete and legal name of an organization, such as walmart stores, incorporated, is called a

a. store brand.
b. brand name.
c. manufacturer brand.
d. brand mark.
e. trade name.

User Omer Sagi
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E a trade name because Walmart is a legal trade name of the corporation 
User Insys
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Answer:

A trade name which known as trading name or may be business name is usually a title used by firms that don't want to continue their business under the name that are already registered.

Step-by-step explanation:

A trade name which known as trading name or may be business name is usually a title used by firms that don't want to continue their business under the name that are already registered.

Trade name is generally used as the official name within which a person or organisation wishes to start their business as a sole owner or as a company. A trade name is generally considered to as name of "doing business as" which is denoted as DBA.

User Robert Dodd
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