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This occurs when people are influenced by unimportant cues, such as how attractive the speaker is. central route persuasion cognitive dissonance peripheral route persuasion fundamental attribution error

User Rick Eyre
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The correct answer is peripheral route to persuasion.
If something is peripheral, it means that it is not central, it is not the most important thing to consider. In this case, the physical appearance of a person should not be the criterion to base our decision on, however, it happens from time to time.
User Cenanozen
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