112k views
5 votes
Morton salt company designs a single marketing mix and directs it at the entire market. the company is using the ____ approach. a concentrated b target market c undifferentiated d differentiated e market segmentation

User JustinKSU
by
8.1k points

1 Answer

3 votes

Morton salt company which designs a single marketing mix and directs it at the entire market is using the undifferentiated approach. Correct answer: C Undifferentiated is also referred to as mass marketing because it treats all buyers, or potential buyers, as a homogeneous group. This means that undifferentiated marketing attempts to reach all potential buyers using one marketing strategy.

User Thehpi
by
8.7k points
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.