Question

Kroger is a retail food chain with over​ 2,500 supermarkets nationwide. although it does not produce any food​ items, it markets a line of canned and frozen goods carrying the kroger name. this is an example of​ ________.

Answer 1

Kroger marketing its own line of products under the Kroger name is an example of private labeling, a common practice among retailers to increase brand loyalty and profit margins.

Step-by-step explanation:

Kroger, a retail food chain with over 2,500 supermarkets nationwide, markets a line of canned and frozen goods carrying the Kroger name. Although Kroger does not produce these food items, this marketing strategy is an example of private labeling. Private labeling is a common practice where a retailer sells products under its own brand name, though they are manufactured by third parties. It allows retailers like Kroger to offer exclusive brands alongside national brands, often at a lower price, which can lead to increased customer loyalty and higher profit margins.

Major grocery stores in the United States are well-organized with various departments such as dairy, meats, produce, bread, and cereals. The practice, symbolized by uniformity and efficiency, resembles the concept of McDonaldization, where the predictability of products and services is emphasized.

Answer 2

Kroger is a retail food chain with over 2,500 supermarkets nationwide. Although it does not produce any items, it markets a line of canned and frozen goods carrying the Kroger name. This is an example of product adaptation.
Product adaptation is the process of adapting an existing product so it is suitable in different customers and markets.