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A company holds a news conference to announce a new product launch. which pr tool are they using in this​ example?

User Michelange
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1 Answer

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When a company holds a news conference they are employing oral communication as the public relations tool. Oral communication is an effective way to announce a new product, and a news conference is especially effective because people can ask questions about the product and the company can highlight the new product in a way that gets news coverage, thus getting free advertising.
User Madcapnmckay
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