Question

What does this image most suggest about advertising techniques during the 1920s?

Advertisers focused only on selling everyday household goods.
Advertisers tried to appeal to consumers' wants rather than their needs.
Advertisers often conducted surveys of their clients to learn about their preferences.
Advertisers rarely worked to sell a particular brand rather than an overall group of products.

Answer 1

The correct answer is (B.)

Music is not a need and the rest of the answers are clearly not true or unlikely.

Answer 2

The correct answer would be alternative B) "Advertisers tried to appeal to consumers' wants rather than their needs."

In the 1920s, marketing sought to influence the behavior of the customers. As we can see in the picture, they're advertising an equipment that allows you to take your music everywhere, trying to influence people to listen to music not only at home, but wherever they go, taking their own device with them to play it.