Question

Whirlpool washers and dryers are offered in many different models. whirlpool will use​ __________ pricing to determine the price steps between the different models.

a. ​product-bundle
b. ​captive-product
c. ​optional-product
d. product line
e. ​two-part pricing

Answer 1

Whirlpool will use product line pricing to determine the price steps between different models of washers and dryers.

Step-by-step explanation:

Whirlpool will use product line pricing to determine the price steps between the different models of washers and dryers that they offer. Product line pricing involves setting different price levels for products within a particular line based on factors such as features, quality, and performance.

For example, Whirlpool may have a basic model with fewer features at a lower price point, and a premium model with more advanced features at a higher price point. This allows consumers to choose the model that best fits their needs and budget.

By using product line pricing, Whirlpool aims to cater to different customer segments and their preferences, providing options at various price levels within their range of washers and dryers.

Answer 2

Given that Whirlpool washers and dryers are offered in many different models.

The type of pricing Whirlpool will use​ to determine the price steps between the different models is the product line pricing.

Product line pricing is the process used by retailers to separate goods into cost categories in order to create various quality levels in the minds of consumers. Effective product line pricing by a business will usually involve putting sufficient price gaps between categories to inform prospective buyers of quality differentials.