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If a customer is reluctant to try a new product because he would have to change his normal every day behaviors, the company is most likely facing a __________ barrier.
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If a customer is reluctant to try a new product because he would have to change his normal every day behaviors, the company is most likely facing a __________ barrier.

User Omkar Sirra
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If a customer is reluctant to try a new product because he would have to change his normal every day behaviors, the company is most likely facing a usage barrier.

User Rotem Tamir
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8.8k points
7 votes
Hello! The correct answer for the blank is: Usage.


I hope that helped you! c:
User HelloWood
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