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Which tradition in the field of communication relates to the influence of pre-existing shared cultural patterns and social structures on interactions?

User Chobeat
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The Socio-Cultural tradition in the field of communication relates to the above. In this particular tradition, it is emphasized that no individual is truly 'individual'. Rather, human beings are a part of something larger, which is in the form of a larger group of people. Within those larger groups exist these cultural patterns and social structures.
User Ed Barbu
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