Question

During which stage of the process does the marketer lead the preliminary analysis and calculations for demand, cost, sales, and profitability? establishing the new-product strategy exploring opportunities the building of a prototype screening and concept testing developing a business analysis

Answer 1

The correct answer is: [E]: "developing a business analysis" .
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Note: In the question, refer to:
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"[...does the marketer lead the PRELIMINARY ANALYSIS [and calculations for...." ... ] .
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This would occur after the the "new-product strategy" {choice [A] } is established.
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