Question

An automobile manufacturer runs an advertisement proclaiming that one of its luxury cars has been the best-selling model in the united states for two straight years. this is an example of an ad using a(n) ________ appeal. feature favorable price product popularity news emotional next

Answer 1

the answer is product popularity
product popularity appeal refers to an marketing tactics that relied on the number of customer base in order to create a perception of good quality product.
In general, people who see a product with large customer base will believe that "That product must be good, since many people use and trust the product"