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What is the most fundamental truth about persuading an audience?

A. The speaker must be eloquent and must have a charming demeanor.
B. The speaker must give reasons why the audience ought to believe him/her.
C. The speaker must manipulate the facts to suit his/her purpose.
D. The speaker must use emotion to cause the audience to agree with him/her.

User Volpato
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1 Answer

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B - the speaker must give reasons why the audience ought to believe him/her.
User Sjaak
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