Question

John's manager just told his team about this year's contest, the winner of which will receive an all-expense paid trip to bangkok. john does not like to travel to places where he can't speak the language, so he is not very enthusiastic. this reward has a high valence for john.

Answer 1

This is a false statement. Rewards with a high valence are valued highly by those that receive them. In this case, the reward has little-to-no value to John, so the valence of the trip would be low, as well. He would not put much stock in wanting to achieve the prize.