Question

By offering delivery of a large, heavy product, a company can improve the product's _____________ for the consumer. A. Market saturation B. Economies of scale C. Durability D. Possession utility

Answer 1

The correct answer is letter "D": Possession Utility.

Step-by-step explanation:

Possession utility is the usefulness of owning a product. The customer who owns the good must be satisfied and aware that it works according to the purposes the good exists for. Possessing a car while being an Uber driver, for instance, is an example of possession utility.

Answer 2

By offering delivery of a large, heavy product, a company can improve the product's possession utility for the consumer.

Step-by-step explanation:

The advantages and benefits a particular person will have from a specified product is known as possession utility. Possession utility can be increased if an item is made more attractive in the eyes of the consumer. In markets, possession utility can be increased by making the payment methods easy for the buyer. This strategy works because simpler methods for purchasing an item will result in more number of customers. Possession utility can also be increased by offering services like delivering the product at their door-step. This strategy works because simpler methods for purchasing an item will result in more number of customers.