The aggressive weights originating from different ±rms in the business are solid. There are various contenders offering a wide scope of stock in indistinguishable classifications from Under Armor. Under Armor does not hold any texture or process licenses, and henceforth its item portfolio could be replicated later on. Furthermore, the cost to switch brands is low for the purchasers. Besides the real brands, innovative work has enabled organizations to deliver comparative items offering similar attributes. This has debilitated differentiation and adds to the opposition from different contenders. Also, a large portion of the contenders have the abilities of the economy of scale, which enables them to stay aggressive with Under Armor.