Agatha is starting a small jewelry design business called "budget beads and baubles," and she plans to design jewelry that is aimed at teens and young adults. agatha's target market is based on demographic factors.
Demographic factors are socioeconomic characteristics of a population expressed statistically, such as age, sex, education level, income level, marital status, occupation, religion, birth rate, death rate, average size of a family, average age at marriage.