Final answer:
A good brand is a lower-cost liquor option served to customers who don't specify a brand. Stores may use names like "Country Club" to convey exclusivity. Marketing often manipulates consumer perceptions this way.
Step-by-step explanation:
A well brand refers to a category of liquor that is served when a customer at a bar does not request a specific brand. Establishments might offer these brands as a more cost-effective option compared to premium or top-shelf brands. Some liquor stores may use certain marketing tactics to appeal to customers. For instance, naming a liquor store "Country Club" liquor is intended to invoke a sense of exclusivity and prestige, even if the store is not located near an actual country club. This strategy plays on certain societal associations with country clubs as being upscale and exclusive, suggesting that the store offers high-quality or luxury products. The LibreTexts reference indicates the historical manipulation of consumption for control, which speaks to broader social and psychological tactics used in marketing and control, such as appealing to certain values or aspirational identities to influence consumer behavior.