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Rent-a-drive is a car rental company. it prices its cars based on operations-oriented pricing. in this case, rent-a-drive:
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Rent-a-drive is a car rental company. it prices its cars based on operations-oriented pricing. in this case, rent-a-drive:

User Lulumeya
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They will vary the prices of their cars based on the supply and demand they are experiencing. This is done as a way of getting the maximum amount of revenue when demand is lowered and pricing higher at periods in which the demand for cars is higher.
User Luke Davis
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