Question

Put yourself in the position of an entrepreneur who is developing a new self-propelled, robotic lawn mower, similar to the roomba robotic vacuum cleaner, to introduce into the market. develop the targeting strategy for marketing the new product. be sure to discuss: 1) characteristics of the segment(s) you might choose as the target market 2) why the target market(s) is/are attractive.

Answer 1

The targeting strategy needs to be the millennials because they are into the new "latest and greatest" in technology. The characteristics of this group of people are as follows: visually oriented, motivated by lights and automated, and by simplicity of completing task. This target is attractive because it is impacting the current market