Question

Becky wants to buy a new cell phone. she asks her friends who are technologically savvy to recommend a good, lightweight phone that is easy to use. in this scenario, becky is obtaining information using a(n) _____.

a. nonmarketing-controlled information source
b. internal information search
c. marketing-controlled information source
d. external information search

Answer 1

d. external information search Becky asked others for their opinions, they aren't marketing controlled necessarily but are certainly marketing influenced. If they are savvy then they read a fair amount on the subject from magazines, websites, etc. which would be classified as marketing-controlled.