Question

The ceo of big wheel automotive is concerned about declining sales. he has identified his research problem as the fact that his competitors are drawing away his business. he purchases access to j.d. power's automobile rankings to learn about possible reasons for the shift in consumer purchasing. he is using _________ for secondary data about his research problem.

Answer 1

The CEO of Big Wheel Automotive is using market research organizations for secondary data about the research problem that he is experiencing. The market research is a way of having to gather information in which is helpful for an organization or business in order to improve their own and a way of having to target their consumers.