Ethical persuasion is defined as a person’s internal capability to understand others, care for them, respect, understand and be fair by hearing their viewpoints at the same time sharing his. It is an exchange 0f each others’ viewpoints to create resolutions. Therefore, an ethical persuasive argument is not a contradiction in terms, does not include evidence the sender can come up with, whether or not it's relevant, does not focus on how the audience’s action will benefit the sender but it focuses on being both truthful and nondeceptive.