Nowadays advertisements can be much more targeted. Throughout history ads could be shown only to everyone or to no one and that's why they had to appeal to masses. Nowadays, adds can be targeted by monitoring what people like or purchase online and then these ads can be seen only by people who might be interested in them. Advertising methods that are popular nowadays and impact purchasing choices are funny adds that don't fit the mold and would be described as nonsensical or weird such as those adds by old spice for example.