Question

Read the description. A commercial implies that you will be happier and healthier if you wear a certain brand of cologne. What type of advertising persuasion is being used?

identity advertising
bandwagon appeal
testimonial

Answer 1

I would go with B) Bandwagon appeal.

Answer 2

identity advertising

Step-by-step explanation:

As the identity advertising states that yo identify with something that you are, or you desire to be and if you buy or consume a certain service or product you will become in that thing that you identify with, in this case when a commercial implies that you´d be happier and healthier for wearing a certain kind of cologne it is identity, because testimonial would be people telling you how healthier and happier they are after they´ve used the cologne, and Bandwagon is when advertising tells you that everybody is buying that cologne, and that everyone is reccomending it.