Question

Non-seasonal products, like laundry detergents or toiletries, are likely to use a ________ pattern of advertising. indirect pulsing continuity flighting direct

Answer 1

i believe the answer is continuity
Continuity advertising run during intervals separated by periods of no advertising.
Siince non-seasonal products tend To be really functional and always needed, the advertising just need to be done at specific time when most consumers just accept their salaries and want to do monthly/yearly shopping for necessities.

Answer 2

Non-seasonal products or everyday items such as laundry detergents or toiletries, are likely to use a continuity pattern of advertising. In this type of advertising, the product is advertised without gaps depending on the schedule set. Thus, advertisement of the product can be scheduled daily, weekly, or monthly.