Question

You are a marketing research consultant hired to organize focus groups for an innovative german-style fast food restaurant. what kind of people would you elect to participate in focus groups

Answer 1

Focus group for marketing research in German context:

Age group:

1. 18-30 years

2. 30-45 years

3. 45 and above age group

Sources of income:

1. Salaried

2. Business man

3. Students

4. Bachelors

5. Retired people

6. Working women

7. House wife