Question

How should kraft canada make the brand messaging of kraft singles compelling to canadian millennial moms? ( consider kraft singles as abrand from the customer angle, company angle, and competitive angle), come up with a brand messaging framework?

Answer 1

Answer: Kraft Canada faces three managerial dilemmas. How should it make the brand messaging of Kraft Singles compelling to Canadian millennial moms? What product innovations should the company bring to Kraft Singles, coinciding with the new messaging? How should Kraft Canada ensure that, in pursuing Canadian millennial moms, it will not alienate its traditional customer group “ Canadian families?