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When starbucks asks its social media users to suggest new drink varieties and to comment on new drinks that are being market​ tested, it is employing the​?
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When starbucks asks its social media users to suggest new drink varieties and to comment on new drinks that are being market​ tested, it is employing the​?

User Sardor Dushamov
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1 Answer

6 votes
? = marketing concept

The marketing concept states that companies need to analyze and satisfy customers' needs to be successful. Social media surveys and asking customers directly is a very easy way to apply this very key concept.
User NumX
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