Question

A soda pop company offers a discount to a grocer. in​ exchange, the grocer agrees to provide​ in-store advertising for the soda pop and additional​ sales-support. this is an example of​ __________.

Answer 1

This is an example of a Trade Sales Promotion situation. Many companies do this type of thing with techniques such as discounts, coupons, contests and commissions as part of the deals. Also used in these promotions are trade allowances, displays, push money and training programs.