Question

Marketing according to the​ videlife is good: products, services and brands (7:40 mins) jim​ laughlin, the director of communications for life is​ good, emphasized the importance of spreading awareness of the​ organization's goal of helping children through the sale of products to both customers and employees. if consumers rate life is good more favorably because of these​ efforts, the company has increased its​ ____.o, irobot is seeing a lot of competitors coming out with​ lower-priced and​ lower-quality knockoffs. the result is a perception that robot vacuums do not work well. with respect to the broader swot​ framework, this analysis would fall under which​ dimension?

Answer 1

The issue described in this paragraph falls under Threats dimension of SWOT (Strengths Weaknesses Opportunities Threats) analysis framework. Clearly, availability of lower-priced and lower-quality products of the same type as the product marketed by the company creates poor publicity for the company's product.